“WE’VE GOT A PASSION FOR SMART, WELL THOUGHT THROUGH MARKETING THAT COMBINES CREATIVITY WITH LOGIC, PLANNING AND DATA IN EQUAL MEASURE”
HELLO. I’M SARAH,
Founding Director of The Right + The Left – a consultancy that helps brands build joined-up marketing and communications strategies.
11 years into an ad land career, I was a successful Business Director and worked for a brilliant network agency. I’d built a diverse wealth of experience that was serving me well and knew exactly where my sweet spot was.
I loved what I did, but I wasn’t making the impact I knew I was capable of.
THAT LED ME TO FOUNDING THE RIGHT + THE LEFT.
The mission?
To help brands build marketing and communication strategies that combine the power of creativity (the right brain thinking) with the logic of planning and data (the left) – to solve business problems and help brands be seen.
CREATING SIMPLE, JOINED-UP MARKETING STRATEGIES IS NO MEAN FEAT.
Marketing and communication strategies should be creative and logical in equal measure. Combining science and art. The right brain (ideas, insight, brand) with the left (data, process, analytics).
Yet so much marketing isn’t joined up.
We sit in the middle and come at your business challenge with both a creative heart and an analytical mind. Pivoting between big picture creative thinking, and the data and detail that’s critical for effective execution, we deliver marketing strategies that work – practically, and in the results they deliver.
Our skill set is one that’s typically separated across creative, media and CRM/data agencies and specialists. With the ability to work fluently across paid, owned and earned channels, and end-to-end from strategic planning to operational delivery, we help clients join the dots and simplify the many parts into one integrated story.
